“I remember getting in trouble with one of my friends’ mums because she saw it on her daughter’s internet history and thought it was a porn site.” “I named my first site something like, ,” says Christie, 27, from South London. Among the garishness was carefully arranged photos of friends, inside jokes, hot gossip and the occasional message from visitors – all accessible via customisable URLs. Think: garish colour schemes, rotating Playboy bunny logos and sparkly phrases written in alternating caps (“aLl AbOuT mE”). It was these girls who created the trademark kitsch aesthetic associated with Piczo and the 2000s internet more generally. By 2006, according to stats at the time, it had become the largest teen site in the UK. Imagine Tumblr before Tumblr, but gaudier and more glittery.ĭespite being founded in San Francisco, Piczo found its most devoted audiences among teen and preteen girls in the UK and Canada. Users could create their own web pages and add photos, “blinkies” (flashing graphics), text, guestbooks, music and other content using plain text and HTML. For those of you who, much to my dismay, will have no idea what I’m talking about, Piczo was a website builder and social networking site that launched in 2005, around the same peak years as Myspace.
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